CrowdfundHQ Article

How to use great design to increase website traffic

Posted by Susana Kalani on November 16, 2015

Let’s face it, regardless of how much time you spend on marketing and sale these days, the first thing the audience is going to base their impression on you, is the design of your website.
You need to have a spark on your website that appeals to your users, something that catches their eye, it’s as simple as that.

Usability, trust and aesthetics

The design of a website is important because it affects how quickly visitors can find what they are looking for. If it’s difficult or frustrating, the visitor will leave and try on another site - and that is a lost of opportunity.  A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to a sale.

Everything on a website needs to have a logical place, helping site visitors easily find what they are looking for. Everything on a page needs to have a purpose. The site navigation needs to be in a logical and consistent place on every single page.

It should be apparent what is the main content on a page and what is secondary, based. If the first impression off the website’s design site doesn’t make sense or is not appealing, the visitor will leave. Luckily, CrowdfundHQ has taken care of this for you with usability that works well.

A website will also need to create trust, make sense and allow people to find what they need quickly and easily - while doing what you want them to do. A user takes only 5 seconds to decide whether they are going to continue browsing your site or not. You need to take note that you are communicating with your prospective customers through your website. When you fail to communicate, it is going to be a loss of customer and income as well.

One thing is clear: a website has to look good. But it’s extremely important to keep usability in mind and not sacrifice it just for the sake of appearance. The design should lead the eye from what’s most important to secondary items. Minor things can be done, e.g. with space, typography, images and colors. A professional, modern look can immediately build trust. The possibilities are endless, but there are no doubt that a good design will create trust and guide visitors to take action.

The practice of finding a good designer

The first thing you have to do is to find a designer that suits your need, and to do that you need to do some research. These are the following requirements you need to consider:

  • Choose 2-3 companies who are among the highest on your list
  • Check prices and compare. Who gives the most benefit? What is your budget?
  • Always check their portfolio, and base your decision on their previous work/ projects. Is their “style” appealing to you or something you’re looking for?
  • Get to know the company. Do you have a good feeling about the company? Is the communication good between you? Favor partners that answer within a few hours instead of those who answer within a few days.
  • Be clear and precise on what you want, or you will most likely waste both time and money. The worst case is that you will need to start all over again. This is not good for you business, and is very inefficient.

Remember you’re the client, meaning clients know their business best. Even though you depend on them, they depend on you too.


Are you among many who feel like the design is not optimal? Or maybe considering to renewing your design?

As you know by now, the design of your website is one of the key factors. Studies show a well-built website will generate better customer traffic and builds trust among your customers. If you need help with the design of your website, CrowdfundHQ has a few designers with a reasonable rate that we can recommend, just let us know and we will be happy to help you. Contact us today to get a quote.

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